Marketing Masterclass (London)

We are excited to announce that we have partnered with industry expert Jacqueline Kassteen, of Jackfruit Marketing, to bring you the opportunity to get ahead of the competition in 2019 and improve your reach, engagement, and ultimately recruitment, at a full-day marketing masterclass in London.

We are initially looking to run one of two topics and you get to decide which topic we will run.

Click through to our newsletter here to read through the topic descriptions and then register your interest here or by clicking the buttons available throughout the page newsletter.

Once we know which option the majority prefers we will be able to organise date, location, and release further information.

WHAT’S YOUR STORY? How to activate storytelling in your marketing and brand strategy.
As the most powerful form of communication, if you’re not using storytelling in your marketing and branding, then you’re missing out on a huge opportunity to connect with prospective students. Read more…

THE RISE OF THE SELFIE: Leveraging user-generated content in your marketing and recruitment.
Attracting, engaging and acquiring students is becoming increasingly complex, but a strong content marketing plan can enable your institution to stand out. Come discover the secrets behind a powerful content marketing approach in a fun, engaging full-day masterclass. Read more…

Trainer Bio

Meet Jacqueline Kassteen, Founder & Managing Director, Jackfruit Marketing &

Jacqueline Kassteen is a lateral thinker known for enabling others and creating opportunities around brand development and revenue generation. She has nearly 20 years of marketing experience in international education, student travel, publishing, lead generation, retail, and financial services.

Jackie is recognised as a “top industry analyst” with extensive breadth and depth of knowledge in international education, as evidenced by her launching ICEF Monitor. She has lived in 8 countries and worked as an intrapreneur across a variety of organisational sizes and structures. Now an entrepreneur, she started 2 companies in 14 months.

Via Jackfruit Marketing, Jackie leads as a consultant and project manager helping others with branding, marketing techniques, social media, alumni engagement, recruitment agency usage, product development, analysis and research. She regularly gives training sessions, masterclasses and plenaries around the world for audiences as large as 1500 people. Jackie’s second venture,, is the only platform dedicated to storytelling, enabling industry professionals to inspire their peers by sharing best practices and examples of how to achieve success in international education.